Trillium Partners Advises Upper Street Events On Its Sale To Immediate Media Co

Trillium Partners is pleased to announce that it has acted as the exclusive financial adviser to Upper Street Events (Upper Street) on the sale of the company to Immediate Media Co, the special interest content and platform company.

Upper Street is a UK-based events company that produces unmissable consumer events in passion-led markets such as Art & Design, Hobby & Craft and Active Lifestyle. The focused portfolio of market-leading consumer events includes London Art Fair, New Designers, Festival of Quilts, Country Living Magazine Fair, The Cycle Show, Move It and Adventure Travel Show. Upper Street’s events are held in the UK and Ireland reaching nearly 300,000 visitors and more than 3,500 exhibitors. Livingbridge, a mid-market private equity firm based in London, has invested in and supported Upper Street since 2014.

Trillium Partners: (1) advised on sale strategy and tactics; (2) positioned the business for sale and assisted in the preparation of a full suite of marketing collateral; (3) identified prospective buyers; (4) advised on the selection of preferred buyers and led negotiations with them; (5) co-ordinated a full due diligence process and various legal and accounting work streams.

Julie Harris, Chief Executive Officer at Upper Street Events, commented:
“We are delighted that Upper Street Events has found a fantastic new home. Following investment from Livingbridge, the business has been transformed, and is well positioned for continued strong growth. Immediate Media is a world-class multi-platform media business, with large scale brands and audiences that complement many of Upper Street’s passion-led consumer events. The quality of Trillium’s advice and support helped enormously in ensuring a successful outcome.”

Stephen Routledge, Managing Director at Trillium, commented:
“Upper Street Events is an outstanding consumer events company with many industry leading events. It was a pleasure to work with Upper Street and Livingbridge and advise on finding the right buyer, using our extensive industry knowledge and expertise in the events sector. This transaction extends our track record in consumer events.”

About Trillium Partners
Trillium Partners is an independent mid-market firm that advises listed companies, private firms and financial sponsors on M&A and Private Capital raising transactions valued at £20 million to £500 million in the B2B Information Services and Events, Consumer Media, Learning and Development, and Marketing Services.

Over the last 30 years, we have advised our clients on a comprehensive array of transactions in the UK, Europe, USA and Asia, with an aggregate value in excess of £10 billion. Underpinned by deep sector knowledge and insight, our expertise extends from private acquisitions and disposals to public offers and raising capital from the private equity, family office, banking and alternative finance communities for working capital, business development, acquisitions and buy-outs.

Trillium transaction team
Stephen Routledge (Managing Director)
Andrew Zelouf (Director)
David Leung (Associate Director)
Verona Zhou (Senior Analyst)

For more information regarding this transaction, please contact Stephen Routledge or Andrew Zelouf on +44 (0)20 3008 8375