Trillium Partners Limited (Trillium), the independent corporate finance advisory firm, has advised ChannelFlip Media Limited (ChannelFlip) on its sale to Shine Group (Shine), a leading global television production group. Terms were not disclosed.

ChannelFlip, which is based in London, is an award-winning online producer and broadcaster of premium, short-form original video content. ChannelFlip’s record of successful programming includes David Mitchell’s SoapBox, Harry Hill’s Little Internet Show and Richard Hammond’s Technology Yawn. Leveraging their proven expertise in developing brand partnerships and online communities, the existing ChannelFlip team will continue producing original content for online platforms as part of Shine.

Trillium specialises in M&A, financial restructuring and fund raising transactions and corporate finance advice. The firm has a core expertise in information products and digital media, providing support for clients as they undertake transactions to position themselves for sustainable future growth and profitability.

Trillium advised ChannelFlip on all aspects of the sale. In particular, Trillium co-ordinated the sale process and assisted ChannelFlip with negotiation, valuation and reviewing transaction structuring options.

Wil Harris, Co-Founder of ChannelFlip, commented:
“Trillium guided ChannelFlip through an extensive process and delivered value to all parties involved. Their expertise was invaluable in helping ChannelFlip to execute a highly attractive deal and find an exciting new home.”

Elisabeth Murdoch, Shine Founder and Chief Executive, said:
“This acquisition further underlines Shine Group’s relentless commitment to delivering excellence across all platforms and our determination to develop powerful direct to consumer models and connections to audiences, wherever they may be.”

Stephen Routledge of Trillium added:
“ChannelFlip is an outstanding, innovative business that recognised and capitalised on the changing media landscape and remains positioned for success with its new owners. The strategic, commercial and creative fit between ChannelFlip and Shine is excellent, and we are delighted to have advised ChannelFlip in their sale process.”

About Trillium Partners
Trillium Partners is an independent mid-market firm that advises listed companies, private firms and financial sponsors on M&A and Private Capital raising transactions valued at £20 million to £500 million in the B2B Information Services and Events, Consumer Media, Learning and Development, and Marketing Services.

Over the last 30 years, we have advised our clients on a comprehensive array of transactions in the UK, Europe, USA and Asia, with an aggregate value in excess of £10 billion. Underpinned by deep sector knowledge and insight, our expertise extends from private acquisitions and disposals to public offers and raising capital from the private equity, family office, banking and alternative finance communities for working capital, business development, acquisitions and buy-outs.

For more information regarding this transaction, please contact Stephen Routledge or Philip Mastriforte on +44 (0)20 3008 8375