Trillium Partners is pleased to announce that it has acted as the exclusive financial adviser to Telegraph Media Group Limited (TMG) on the disposal of the leading fitness and luxury consumer brands Be:FIT, Salon QP and QP to Hearst UK (Hearst) and the London Bike Show and Triathlon Show: London to Newtimber Media. Trillium advised TMG on the entire sale process for the multi-asset consumer portfolio.

Telegraph Events has a vast portfolio of award-winning live consumer and business events, which it will continue to invest in and grow. Events form a key part of the company’s strategy, supporting its quality journalism and diversified revenue streams, namely travel and financial solutions.

Be:FIT is the UK’s largest fitness and wellbeing festival for women, which is held at the Business Design Centre in London, and attracts thousands of attendees every year along with leading fitness brands and social media celebrities. Salon QP is the UK’s premier luxury watch fair held annually at the Saatchi Gallery in London, and QP Magazine is the UK’s luxury watch magazine.

The London Bike Show is the UK’s largest cycling exhibition, held annually at ExCeL London, which is attended by cycling enthusiasts and well-known cycling brands. The Triathlon Show: London is the UK’s largest triathlon exhibition, co-located with the London Bike Show, and attracts swimming, cycling and running enthusiasts along with pro athletes and sporting and nutrition brands.

Trillium Partners: (1) advised on sale strategy and tactics for a complex, multi-asset portfolio disposal; (2) positioned the different businesses for sale and assisted in the preparation of marketing collateral; (3) identified prospective trade buyers for each brand; (4) led negotiations with prospective buyers and advised on the selection of buyers; (5) co-ordinated the due diligence process and various legal and accounting work streams; and (6) assisted in documenting the transaction.

Ruth Carter, Managing Director of Telegraph Events, commented:
“We’re extremely proud to have developed these consumer brands into the industry leading products they are today. Trillium’s advice and support throughout this process was enormously valuable. We now look forward to the continued development of our successful consumer and business events.”

Stephen Routledge, Managing Director at Trillium, commented:
“It was a great pleasure to have advised Telegraph Media Group on the sale of this portfolio of assets. We were delighted to help TMG find the right buyers for these brands. TMG was able to benefit from our deep knowledge and expertise across the events industry, including consumer events.”

About Trillium Partners
Trillium Partners is an independent mid-market firm that advises listed companies, private firms and financial sponsors on M&A and Private Capital raising transactions valued at £20 million to £500 million in the B2B Information Services and Events, Consumer Media, Learning and Development, and Marketing Services.

Over the last 30 years, we have advised our clients on a comprehensive array of transactions in the UK, Europe, USA and Asia, with an aggregate value in excess of £10 billion. Underpinned by deep sector knowledge and insight, our expertise extends from private acquisitions and disposals to public offers and raising capital from the private equity, family office, banking and alternative finance communities for working capital, business development, acquisitions and buy-outs.

Trillium transaction team
Stephen Routledge (Managing Director)
Andrew Zelouf (Director)
David Leung (Associate Director)
Nikhil Raghavan (Analyst)

For more information regarding this transaction, please contact Stephen Routledge or Andrew Zelouf on +44 (0)20 3008 8375