Trillium Partners (Trillium), the independent corporate finance advisory firm, is pleased to announce that it has advised The Salocin Group (Salocin) on its acquisition of Edit Agency Limited (Edit) from Kin + Carta plc and the associated fund raising from NVM Private Equity LLP (NVM), one of the UK’s leading private equity firms. NVM will invest £14.8m to support the acquisition and has agreed to provide additional funding to support Salocin’s buy and build strategy.

Edit delivers data solutions, customer acquisition and retention campaigns for a range of famous brands, including Jaguar Land Rover, Shell, Tesco Bank and The British Heart Foundation. Salocin was founded in October 2020 by serial entrepreneur Nick Dixon to buy and build a data-centric marketing services group. Mr Dixon will join Edit as Executive Chairman, supporting the existing Edit senior management team.

Trillium advised Salocin on all aspects of its fund raising and acquisition, in particular: (1) the development of its business plan and market positioning; (2) a comprehensive marketing programme to Trillium’s established network of private equity capital providers; (3) the management of a complex, multi-party M&A and fund raising process; and (4) negotiations, valuation and transaction structuring in relation to both the buy-side M&A transaction and the management equity arrangements.

Nick Dixon, Salocin’s Founder, commented:
“This has been a complex deal and Trillium have provided tremendous support: from getting our plans ship shape and fit for market, through helping us present our proposition in the best possible light to an impressive selection of private equity funds, to negotiating some excellent incentive arrangements for our team and ensuring the process stayed on the rails come what may, all with the highest degree of professionalism and a great sense of humour. I cannot thank them enough. In short, Trillium had all the “tools in the toolbox” and they did an outstanding job.”

Philip Mastriforte, Managing Director at Trillium, added:
“Nick Dixon has a very clear vision for The Salocin Group and how it can assist brands in a first-party data, digital-first world. Edit represents the platform acquisition and has a tremendous reputation for providing its clients with outstanding solutions. My colleagues and I have thoroughly enjoyed advising Nick on the acquisition of Edit and helping Salocin source a great partner in NVM for the journey ahead. This transaction further strengthens our track record in the UK Marketing Services sector and highlights our broad M&A and Private Capital Solutions advisory capabilities in the UK mid-market.”

About Trillium Partners
Trillium Partners is an independent mid-market firm that advises listed companies, private firms and financial sponsors on M&A and Private Capital raising transactions valued at £20 million to £500 million in the B2B Information Services and Events, Consumer Media, Learning and Development, and Marketing Services.

Over the last 30 years, we have advised our clients on a comprehensive array of transactions in the UK, Europe, USA and Asia, with an aggregate value in excess of £10 billion. Underpinned by deep sector knowledge and insight, our expertise extends from private acquisitions and disposals to public offers and raising capital from the private equity, family office, banking and alternative finance communities for working capital, business development, acquisitions and buy-outs.

Trillium transaction team
Philip Mastriforte (Managing Director)
Rupert Ashe (Senior Advisor & Transaction Origination)
Richard Finston (Senior Consultant)
Daniel Joyce (Analyst)

For more information regarding this transaction, please contact Philip Mastriforte or Rupert Ashe on +44 (0)20 3008 8375