Trillium Partners is pleased to announce that it has acted as the exclusive financial adviser to Adfinitum Networks Inc, trading as Global Ad Source, on the sale of the company for an undisclosed price.

Global Ad Source is a Canadian-headquartered advertising intelligence company that serves global brands and advertising agencies. With over 25 blue-chip clients from 10 countries across a range of industries, Global Ad Source delivers access to creative advertising via a comprehensive database, an automated Weekly Report service and customised Insight Reporting. The database contains over 30 million records and covers eight media types and 80 countries.

Trillium Partners: (1) advised on sale strategy and tactics; (2) positioned the business for sale and assisted in the preparation of a full suite of marketing collateral; (3) identified prospective international buyers; (4) advised on the selection of preferred buyers and led negotiations with them; (5) co-ordinated a full due diligence process and various legal and accounting work streams.

Ed Clarke, Chief Executive Officer at Global Ad Source, commented:
“Trillium have been fantastic to work with: their global access to strategic buyers (and their key decision makers) was instrumental in finding the best partner for Global Ad Source. Combine this with their exemplary M&A structuring and negotiation skills, and you have a potent cocktail of “value-add” that I would highly recommend to other firms contemplating a sale.”

Philip Mastriforte, Managing Director at Trillium, commented:
“Ed Clarke and his team have created an outstanding disruptive, global, creative advertising intelligence business with high quality, long-term clients in a broad range of sectors. We are delighted to have reinforced our credentials in the global information, data and analytics M&A market with this disposal.”

About Trillium Partners
Trillium Partners is an independent mid-market firm that advises listed companies, private firms and financial sponsors on M&A and Private Capital raising transactions valued at £20 million to £500 million in the B2B Information Services and Events, Consumer Media, Learning and Development, and Marketing Services.

Over the last 30 years, we have advised our clients on a comprehensive array of transactions in the UK, Europe, USA and Asia, with an aggregate value in excess of £10 billion. Underpinned by deep sector knowledge and insight, our expertise extends from private acquisitions and disposals to public offers and raising capital from the private equity, family office, banking and alternative finance communities for working capital, business development, acquisitions and buy-outs.

Trillium transaction team
Philip Mastriforte (Managing Director)
Andrew Zelouf (Director)
David Leung (Associate Director)
Nikhil Raghavan (Analyst)

For more information regarding this transaction, please contact Philip Mastriforte or Andrew Zelouf on +44 (0)20 3008 8375