TRILLIUM PARTNERS ADVISES CLARION EVENTS ON THE SALE OF ITS GERMAN MANUFACTURING PORTFOLIO TO EASYFAIRS
Trillium Partners is pleased to announce that it has acted as the exclusive financial adviser to Clarion Events (Clarion), one of the world’s leading events organisers, on the disposal of its FMB events brand to Easyfairs, a multi-format events organiser with more than 200 events in 17 countries.
FMB comprises two highly respected German events serving the mechanical engineering industry, one of the fundamental pillars of the German economy. Launched in 2005, FMB North is held annually in November in Bad Salzuflen, North Rhine-Westphalia and is the recognised regional event for engineers, product developers and buyers across various mechanical engineering disciplines. FMB South, held annually in Augsburg, Bavaria, was launched in 2017 as a complementary show and has grown rapidly. Strategically located in two of Germany’s core industrial regions, the events attract nearly 7,000 visitors and 700+ exhibitors.
Trillium Partners: (1) advised on sale strategy and tactics; (2) positioned the assets for sale and assisted in the preparation of marketing collateral; (3) identified prospective buyers; (4) led negotiations with prospective buyers and advised on the selection of the preferred buyer; (5) coordinated a full due diligence process and various legal and accounting work streams; and (6) assisted in documenting the transaction.
Philip Mastriforte, Managing Director at Trillium, commented:
“Clarion Events is one of our long-term clients and it was a pleasure to advise them on this disposal. Leveraging our deep B2B events sector expertise, access to our global strategic buyer network and our M&A structuring and process management capabilities, we have further strengthened our long-established track record in the B2B events sector. We are confident that FMB will thrive under Easyfairs’ ownership.”
About Trillium Partners
Trillium Partners is an independent mid-market firm that advises listed companies, private firms and financial sponsors on M&A and Private Capital raising transactions valued at £20 million to £500 million in the B2B Information Services and Events, Consumer Media, Learning and Development, and Marketing Services.
Over the last 30 years, we have advised our clients on a comprehensive array of transactions in the UK, Europe, USA and Asia, with an aggregate value in excess of £10 billion. Underpinned by deep sector knowledge and insight, our expertise extends from private acquisitions and disposals to public offers and raising capital from the private equity, family office, banking and alternative finance communities for working capital, business development, acquisitions and buy-outs.
Trillium transaction team
Philip Mastriforte (Managing Director)
Andrew Zelouf (Director)
David Leung (Associate Director)
Verona Zhou (Senior Analyst)
For more information regarding this transaction, please contact Philip Mastriforte or Andrew Zelouf on +44 (0)20 3008 8375